LG · TV

LG OLED TV 77 (UD) price in United Kingdom

MPN OLED77C66LBEAN 8806096686164EAN 8806096749845

Display195.6 cm (77")
Resolution3840 x 2160 pixels
Energy classE
OSWebOS

Lowest price incl. delivery

£2,595.96

at PCHUB.UKFree deliveryIn stock

2 stores
Range £2,595.96 – £2,595.96
2 in stock
1 with free delivery
Checked 5 Oct 2026, 18:25 UTC

Go to PCHUB.UK See all 2 offers

Ad · prices and stock as last reported by the store; the store's checkout is what counts.

Full specifications and side-by-side comparison

Prices in United Kingdom

2 stores · prices in GBP · updated 5 Oct 2026, 18:25 UTC

Lowest price£2,595.96at PCHUB.UK · free shippingGo to PCHUB.UK

Price range across 2 offers

Every store asks the same price.

2 of 2 stores in stock
1 with free shipping
Checked 5 Oct 2026, 18:25 UTC

PCHUB.UKLowest priceLG OLED TV 77 (UD) 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi In stockFree shipping
£2,595.96incl. free shipping
Go to store : PCHUB.UK (opens in a new tab)
PcNova.co.ukLG OLED TV 77 (UD) 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi In stockShipping not stated
£2,595.96item price, shipping extra
Go to store : PcNova.co.uk (opens in a new tab)

Ad: we may earn a commission when you buy through these links; it never changes the order, which is by total price only. Prices and stock are shown as each store states them, as of 5 Oct 2026, 18:25 UTC, and can change at any time. Taxes are included only where the store includes them.

Price history in United Kingdom

Price history is being collected. After 14 days of prices we will show whether today's price is good.

Product details

Identification

Brand: LG
Product: OLED TV 77 (UD)
Full name: LG OLED TV 77 (UD) 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi
Manufacturer part number: OLED77C66LB
EAN / UPC: 8806096686164, 8806096749845
Category: TV

55 specifications from the manufacturer's data sheet

Display

Display diagonal	195.6 cm (77")
HD type	4K Ultra HD
Display resolution	3840 x 2160 pixels
Display technology	OLED evo
Native aspect ratio	16:9
Native refresh rate	120 Hz

TV tuner

Tuner type	Analog & digital

Smart TV

Smart TV	Yes
Operating system installed	WebOS
Screen mirroring	Yes
Apple AirPlay 2 support	Yes
Video apps	YouTube, All 4, Amazon Prime Video, Rakuten TV, Apple TV, BBC iPlayer, My5, NOW TV, Netflix, Twitch, Paramount+, Chili, DAZN, Disney+, ITV X

Audio

Audio output channels	2.2 channels
Audio decoders	Dolby Atmos
Enhanced Audio Return Channel (eARC)	Yes

Network

Wi-Fi	Yes
Bluetooth	Yes
Bluetooth version	5.3
Ethernet LAN	Yes

Design

VESA mounting	Yes
Panel mounting interface	300 x 200 mm
Introduction year	2026

Performance

High Dynamic Range (HDR) supported	Yes
High Dynamic Range (HDR) technology	Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Game mode	Yes
Subtitles function	Yes
4K Ultra HD upscaling	Yes

Ports & interfaces

HDMI ports quantity	4
Audio Return Channel (ARC)	Yes
Digital audio optical out	1

Management features

Works with Amazon Alexa	No
Works with the Google Assistant	Yes

Power

Power consumption (standby)	0.5 W
Energy efficiency class (SDR)	E
Energy efficiency class (HDR)	G
Energy consumption (SDR) per 1000 hours	92.7 kWh
Energy consumption (HDR) per 1000 hours	128.9 kWh
Energy efficiency scale	A to G
Power supply type	Internal

Technical details

Processor	α11 AI Processor 4K Gen3
Sound technology	α11 AI Sound Pro (Virtual 11.1.2 Up-mix) / AI Object Remastering Ultra / Precision Sound Master Pro / Adaptive Acoustic Tuning / WOW Orchestra

Weight & dimensions

Width (with stand)	1711 mm
Depth (with stand)	267 mm
Height (with stand)	1035 mm
Weight (with stand)	27 kg
Width (without stand)	1711 mm
Depth (without stand)	47.1 mm
Height (without stand)	982 mm
Weight (without stand)	23.5 kg